There's a new fitness center opening up in St. Louis off Watson Rd. I'm thinking about swinging by to check out the facility. The place is called All N 1 Fitness and it offers state of the art equipment, group exercise classes, racquetball courts, a steam room, boxing ring, and MMA cage. I don't see myself ever being a cage fighter, but I'll tell you what, I wouldn't mind working out at a place that had one. I've posted a link to their facility walkthrough. It's a pretty rad looking place. Tell me what you think in the comments.
All N 1 Fitness 9744 Watson Rd. St. Louis, MO 63126
Viral Videos: Rawlings Fusion Bat 07/29/2009
I love viral videos. What exactly are they? They're videos created by marketers to create word-of-mouth buzz through social networks. I'm no expert on the matter, but I'm learning more and more everyday. Case in point. Rawlings. Rawlings is a leading producer of sports equipment, most noticeably in baseball. Gloves, bats, helmets, shoes. You name it - they make it.
The most recent addition to the Rawlings lineup is the Power Fusion Bat. It's a $300 bat with one heck of a sweet spot and its target demographic is 12-21 year olds. While the upper half of that section will be impressed with the bat's specs, something drastic needed to take place that would motivate the younger generation to want the bat. Instead of advertising the bat directly to the kids, they decided to let the kids find the bat.
Adamson Advertising out of St. Louis, MO was given the task to create a buzz for the brand. What did they do? They went viral. They started by putting flyers on cars at baseball games advertising a fake windshield repair service that had been getting a lot of recent work due to the Power Fusion Bat. How genius is that? It got people talking, it got the word out, and it was a flyer - one of the cheapest forms of advertising out there.
What put the product in the spotlight though? It's a viral video that got over one million views on Youtube and became the talk of the town in baseball forums everywhere. Below I've linked to the clip. An apparently homemade video of a boy struggling to break a pinata. As the struggle continues, he's given a different bat, the power fusion bat, and the rest is history. The message clearly delivers itself.
Check out the video below, and feel free to leave your insights on what you think of Adamson's viral campaign for Rawlings.
More Fruit, More Fun 07/29/2009
I just came across this new ad for Fruit by the Foot. I can't believe it still exists. It's basically like chewing on rubber for 2 hours and it takes about four brushes and 2 cartons of floss to get it out of your teeth. I liked it as a kid though, not going to lie. Anyway, here's their new ad which features two weird kids battling it out with fruit by the foot. My personal favorite, replacing his fingers with fruit by the foot. But I gotta say, the whole DNA thing, very smart my friend, very smart.
Ad of the Day: Break-skating Babies 07/28/2009
Evian water has launched a viral campaign featuring a bunch of babies skating around dancing. Not sure how effective its going to be, but I'm short on time for a blog and wanted to share it with you guys. What do you think of the ad?
I can almost guarantee the next phase of this campaign. An "add your own photo" website where you can see your face on one of the skating babies. Call me a sucker, but I'm in. Will I buy the water? Probably not. Will I have fun seeing my face on a baby's body? Without a doubt.
Buff's Buzz: True Blood Season 2 07/27/2009
HBO's True Blood is one of the best television shows to come out within last 5 years. Hands down. Is it for everyone? Probably not, but ratings are pretty much golden as season 2 reaches it midpoint.
Awesome Advertising: Tappening 07/26/2009
Tappening is a company whose goal is to stop the mass consumption of bottled water. Their site offers statistics, editorials, and opinions on the negative aspects the bottled water industry. Their source of revenue? Eco-friendly water bottles that contain slogans like "Good people drink local" or Think global go local." The bottles are actually pretty cool, but it's the message delivered in their new advertising campaign that really caught my eye.
BIG IDEA BLOG: TONIGHT @ MIDNIGHT 07/25/2009
I'll be finishing up my big idea blog tonight. Hoping for a midnight release. Keep checking back for insights, opinions, and ideas! Be sure to leave comments so I know you're stopping by!
My Morning Routine > Yours 07/25/2009
The Essential Guide to Men's Grooming (Pt.1)
Guys, I'm putting this one first for a reason. Listerine Cool Mint destroys bad breath the second it hits your mouth. It's like throwing an Alaskan Ice Fish into the back of your throat and letting him swim around for 60 seconds. Doesn't sound pleasing? Well sometimes, it doesn't feel too pleasant either. Think about the science behind it though. While you sleep, your mouth is dry and more susceptible to plaque and bacteria. Swish this once before you brush in the morning and once before you brush at night. You're girlfriend and your tongue will thank me.
No one knows about the brand or this company but I'm here to start the hype. GoSmile toothpaste tastes 10x better than regular mint toothpastes. The drawback? It costs about 10x the price. Rounding in at $12 a tube, I could see where your skeptical, but the taste and the results make it worth the extra dough. Give it a brush with GoSmile AM/PM and you'll see a slight whitening result in about a week. Throw in a extra $90 and you can get the entire whitening set. My advice to you - give it a try. My advice to GoSmile - refigure your marketing.
First "Official" Post! 07/25/2009
Alright, so anyone reading this is probably thinking, "Buff lost it." "He's gone crazy!" "He's got too much time on his hands." Truth be told, it's pretty much the opposite. I'm slaving 50+ hours a week at a job that doesn't really make me happy. That's why I'm here. I'm planning some big things in the future, and I'm organizing my life around them. I'm planning on posting my first "BIG IDEA" blog tonight at around Midnight and I'm hoping you guys will come back and weigh in with your thoughts in the comments section. For now, I'll tide you over with a little blog about...you guessed it...my favorite Men's Grooming Products.