Subway Press Release
A fictitious press release created to advertise and promote Jared Fogle's 10-year anniversary with Subway and his stop in St. Louis, MO.
Axe Creative Brief
Cupcakery Press Release
A press release created for St. Louis's first cupcake-inspired bakery.
Profile Piece: Dale Ley III
Emerging Into the Upper Deck of Eduation - A profile piece on my internship coordinator, Westminster College's multimedia designer, and aspiring baseball card designer Dale Ley III.
11 Ways to be a Leader in the Age of Globalization
My first published article printed in over 6,000 issues of Westminster College's Alumni Publication Leadership. Outlines 11 key facets of leadership as heard during the 2009 Symposium on Democracy.
Axe New Activation Campaign
New media strategy for Axe Hair products based around the idea of "The Axe Upgrader." Includes online, social media, interactive, mobile marketing, in-store ads, and promotional events.