Ad of the Day: Break-skating Babies 07/28/2009
Evian water has launched a viral campaign featuring a bunch of babies skating around dancing. Not sure how effective its going to be, but I'm short on time for a blog and wanted to share it with you guys. What do you think of the ad?
I can almost guarantee the next phase of this campaign. An "add your own photo" website where you can see your face on one of the skating babies. Call me a sucker, but I'm in. Will I buy the water? Probably not. Will I have fun seeing my face on a baby's body? Without a doubt.