Time To Scratch My Eyes & Reorganize. In Social Media, Strategy Is Key. My Solution To the 24/7 News Stream? Rebroadcast and Reinforce.
For these past few months I've been what I would call the hardest working not working person out there. I've posted a little over 50 insights, ideas, and opinions on Buff's Blog, well over 30 commercials on The Daily Interest, a slew of Content & Copy on Posterous, and read more than I can even imagine on advertising, social media, marketing, and web 2.0. I've put all this work in to build my personal brand, to define myself online, and to network myself into a group of people within the industry I wish to enter into. I've always said, a resume can only say so much about a person, and in my case, it doesn't say a whole lot.
The problem you run into in today's world of 24/7 news feeds, is the fact that a lot of messages get lost. Sure I receive on average, 60-70 hits a day, but I've always envisioned it reaching a much larger audience. The other problem you run into in today's digital world is the addiction that comes from having information constantly updated throughout the day. It's become hard for people to let go of thier laptops and their cellphones. Use me for an example. I always want to be on Twitter, Facebook, and Blogspot seeing what people are doing, writing about, and posting links to. It's a healthy obsession, but an obsession nonetheless.
In an attempt to restructure and reorganize my social media behavior, I have decided to try out a few new applications. Hootsuite is the first. On Twitter, I post everywhere from 20 to 30 tweets a day. While this only takes about 20 minutes to do, the research behind some of the tweets can take hours. Don't get me wrong, I think I am posting some of the most entertaining, interesting, educational, and relevant stuff out there, but I'm not sure who exactly is receiving it. Hootsuite is an application that allows you to schedule your tweets. Rather than post 20-30 up-to-the-minute tweets, I've decided to use Hootsuite to schedule 8-10 tweets a day. It will allow me more time to gather information, sift through the relevant stuff, and will give my followers more of an opportunity to read my posts. More or less, I've decided to rebroadcast and reinforce, rather than to be the first one to break news.
As a writer and blogger you begin to get yourself into a bind. You spend so much time writing an article, only to have it pushed to the back of your blog when you post something new. I think the blogger dilemma can best be exemplified in the context of a band releasing music. Ludo, one of the best bands out of STL, worked hard touring and releasing independent records in the Midwest for about 5 years. They built a loyal following in this region over those 5 years, but it was their major label debut "You're Awful, I Love You," that truly put them on the map. After two years of touring on that album, they decided to re-release their previous two albums because all of their new fans had never heard the music that got it all started. That's kind of where I'm at in terms of my twitter and my blog. I'm very proud of what I've posted and what I've written, but at the same time, it's hard to accept that there's probably only 10 people, my mom, dad, and girlfriend included, who've read them.
Anyways, just a little rant. My spirit's are actually at an all time high right now. I've got some great career opportunities on the horizon and all of them involve writing, social media, marketing, branding, and almost everything I'm looking for in a job.
My twitter might be a little slow while I get things organized, but I'd love for you to check it out. You can follow me at www.twitter.com/mbuffa.