Twitter: Building Brands in 140 Characters or Less. Are You a Believer Yet? Big Brands Talk Big Ideas With An Even Bigger Focus on the Future. Is the Bird On Your Radar?
I just watched a Social Media conference online, specifically a session on "How to Grow Your Brand on Twitter," and it has left me feeling even more passionate about the platform and it's commercial marketing capabilities. Not to say I was nervous about my previous comments (I have had some backlash from anti-tweeters)but I do feel a lot more confident in knowing I am not the only firm believer in the importance and relevance of Twitter within the area of branding, marketing, and advertising.
The conference focused on a panel of Twitter enthusiasts - a social media consultant forComcast, the man behind the Starbucks twitter account, a venture capitalist, and the social media/branding strategist behind Kogi BBQ, a Korean BBQ taco truck.
The conference starts out with the most basic example of how something like Twitter can affect a commercial business and a brand. Kogi BBQ, an infamous Korean BBQ taco truck in Los Angeles, has used Twitter from the ground up to build its business. What started out as a few guys running into a club to sell a few tacos at Midnight has now turned into one of the most sought after franchises in West Hollywood. Basic operation? Post where the Taco Truck will be through social networks - let the fans flock. Let's put it this way, according to brand strategist Mike Presad, if the truck were to post it's location right now, within 30 minutes, there would be a line of at least 50 people waiting to get some food. Couple this with multiple trucks at multiple times a day, and were talking some serious return on (cheap) investment.
While Kogi BBQ offers an innovative example of how next-gen businesses can capitalize on Twitter, it's some of the other brand perspectives that truly shine a light on the benefits of the platform. While I won't sit here and quote the findings, I'll give you some notes on what I would consider the most important aspects of the panel.
1. It's not strength in numbers, it's the strength in the relationships.
2. The authenticity of a brand is easily accessible on Twitter.
I'd love to hear your thoughts on the subject of Twitter. Is it like a parrot - smart and sweet, or more like a bald eagle - on it's way out with a few people (like me) trying to keep it around. Leave your comments in the replies.
The video, if you're at all interested, can be seen below: