Creativity At Your Fingertips...Or In This Case, All Over Your Hands. AT&T Gets Exoctic With Their Hands-on Ads Claiming "More Bars in More Places" With a Little More Style and a Lot More Flair.
AT&T has a hit on their hands.... literally. The "Hand Art" ads, developed by New York based BBDO, have apparently been a huge success from a brand awareness standpoint. The Magazine Publishers of America have recently announced the "Hand" campaign as America's Favorite Magazine Ad. AT&T has decided to move forward on a few more print ads for the future, so keep your eyes peeled in the upcoming issues of all your favorite magazines.
Here's some more in case you haven't seen the ads.